We now have an official release date for DIRECTV NOW: November 30. And parent company AT&T has also announced a bunch of new details about the service, including plans and pricing.
There will be four levels of service available through DIRECTV NOW. Like PlayStation Vue (and unlike Sling TV), the service will rely on tiers rather than add-ons. The cheapest plan, branded as “Live a Little,” offers more than 60 channels for $35 a month. That scales up to 120+ channels for $70 on the largest plan, “Gotta Have It.” An image of a brochure shows which channels we’re talking about here:
The only add-on channels are premium ones: HBO and Cinemax. The brochure shows them at $5, which is the best price available right now for HBO. It’s worth remembering that HBO is owned by Time Warner, which will merge with DirecTV parent company AT&T if regulators approve the deal.
DIRECTV NOW subscribers will be able to stream on up to two devices at once. The service will launch with support from Fire TV devices, Apple TV, iOS, Android, and Chromecast. Roku is notably missing, but their company blog has promised a DIRECTV NOW channel by the end of Q1.
AT&T also announced that it would zero-rate DIRECTV NOW data on its mobile network – in other words, streaming on AT&T’s OTT service would not count against AT&T customer data limits. That’s no surprise, but it is a concern for net neutrality advocates.
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