Nearly a Third of U.S. Broadband Households Have Multiple OTT Subscriptions

Nearly a Third of U.S. Broadband Households Have Multiple OTT Subscriptions

The latest findings from Parks Associates show that one streaming service just isn’t enough for many Americans. Among broadband homes, Parks Associates’ survey found, 31% subscribe to more than one OTT service.

The most popular combination? Netflix and Amazon Video, which coexist in 12% of all broadband homes. Netflix’s appearance here is no surprise, as it’s the largest, oldest, and most popular of the streaming services. Amazon subscriptions are also quite popular, and Amazon Prime comes with non-video perks – like free two-day shipping on some Amazon purchases – as well.

The average price tag for non-cable video entertainment in broadband homes is $29. That figure includes every type of video entertainment beyond traditional cable TV (not just streaming services). Streaming services alone account for $7.95 of that – quite close to the lowest price for Netflix and Hulu ($7.99). The popular Netflix-Amazon combination costs more, of course, but those users are counterbalanced by non-subscribers, leaving the average around that one-subscription price point.

If juggling multiple OTT subscriptions is the wave of the future, that’s good news for niche single-genre services like Seeso and Shudder – and bad news for traditional pay TV companies.

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About the Author

Stephen Lovely
Stephen Lovely

Stephen Lovely is a freelance writer and a longtime cord cutter with a passion for technology and entertainment. You can find his work on Cordcutting.com and his tweets at @stephenlovely.

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