We’ve known for a while now that Netflix is extremely focused on original series, but the company’s latest announcement is still a shocker: Chief Content Officer Ted Sarandos says that Netflix will add at least 20 new original series in 2017. Combined with new seasons of existing shows, that will more than double the number of original programming hours available on Netflix.
Among the new shows will be several unscripted programs, including a show from the producer of The Biggest Loser and another from Sylvester Stallone. Other forthcoming programs include A Series of Unfortunate Events, which is based on the novels by Lemony Snicket, and Mind Hunter, a David Fincher series about the FBI’s early attempts to profile serial killers.
In a streaming market now crowded with competition, original content has become a key way for services like Netflix and Hulu to differentiate themselves.
Netflix’s CEO has said the company’s goal is to become HBO “before they become us,” and Netflix’s investment in original content has them well on their way. This year’s monster hit Stranger Things was developed and produced entirely in-house – a first for Netflix – and many, though not all, of next year’s originals will follow that model.
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