Google will raise the price of its YouTube TV service from $35 per month to $40 on March 13. For now, the price hike only applies to new subscribers.

The apparent reason for the increase is YouTube TV's new deal with Turner, which brings a handful of well-known channels to the service: TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV, and TCM.

Those Turner-owned channels are pretty standard offerings among live TV streaming services. So, incidentally, is the $40 price tag: competitors fuboTV, Hulu with Live TV, and PlayStation Vue all charge $39.99 for their basic packages.

Unlike those competitors, however, YouTube TV is still not available nationwide. Google choose to release YouTube TV in select markets only last year, and has added new regions since – but the service is still waiting for its nationwide roll-out. Customers in areas where YouTube TV is available can still sign up at the $35 per month price and lock in that rate before the price hike in March.

h/t MultiChannel