A new Park Associates study shows that Netflix is still the king of streaming – but a few relative newcomers are starting to make inroads with streamers and cord cutters.
Parks Associates ranked the top 10 most popular streaming services. Here’s the list:
- WWE Network
- Sling TV
- HBO NOW
- CBS All Access
Sling TV, Showtime, and CBS All Access were big movers this year, entering or rising on the list by adding more subscribers since last year. Growth in the top 5 has been steadier, as those larger OTT services hold onto – rather than grow – their share of the market.
There aren’t any surprises at the top of the list. Netflix still dominates, and Amazon and Hulu follow behind. Sports services like MLB.TV and WWE Network are also popular, as is HBO NOW. HBO NOW is HBO’s OTT service, so its ranking does not reflect HBO’s total number of subscribers (among those excluded are those who subscribe to HBO through their cable provider).
All of these content providers are fighting for slices in a growing pie. Parks Associates says that 63% of broadband homes subscribe to at least one OTT service. That’s up from 57% in early 2015.
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