13 Super Bowl LVIII Commercials That Have Already Been Teased or Released

Super Bowl LVIII airs Feb. 11 on CBS. Whether your motivation for watching is the game itself, the commercials, or the halftime show, there will be no shortage of entertainment for the 100 million or so viewers tuning in. Me personally? I’m not a big football fan, but with my son’s birth on an actual Super Bowl Sunday, the big day is always something to celebrate. Like many pop culture enthusiasts, I watch for the ads and the halftime show.

Historically, there have been numerous highly successful and viral Super Bowl commercials. Drake from State Farm, anyone? With corporations shelling out as much as $7 million for a 30-second spot, we’ll judge whether or not it was worth the investment of production hours.

We’ve already seen Apple Music’s Super Bowl LVIII halftime show trailer with Usher. Now, we’re here with 13 of the Super Bowl LVIII commercials that have already been teased. Which one do you think will get the most media and consumer attention? Be sure to watch the trailers before you weigh in.

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Drumstick: ‘Bag Check’

The ice cream brand is gearing up for its first-ever Super Bowl spot. Comedian Eric André endures the likes of a hungry baggage check worker at the airport, “confiscating” his case of Drumstick cones. This one looks like it will be a tasty and comical treat.

e.l.f.: ‘Glow Big or Glow Home’

 

@elfyeah 2.11.24 🏈✨ glow big or glow home #eyeslipsfacts #eyeslipsface #elfcosmetics ♬ Football In My Life – Glow City

Cosmetic brand e.l.f. saw strong returns with last year’s Jennifer Coolidge-led ad, which was the brand’s first-ever linear television commercial. Talk about going big or going home! This year’s Super Bowl ad will feature e.l.f.’s $14 Halo Glow Liquid Filter, the brand’s top-performing product of last year. Actor and director Zach Woods (“Silicon Valley” and “The Office”) helms the direction of the 30-second spot.

FanDuel and Rob Gronkowski: ‘Kick of Destiny 2’

 

Football legend Rob Gronkowski returns with a new iteration and follow-up to FanDuel’s 2023 “Kick of Destiny.” This time, Gronk is back with disheveled long hair and a beard, ruminating on the fact that “I don’t kick, I catch” following his failed kick last year. The FanDuel Sportsbook touts its $10 million Kick of Destiny in this year’s teaser.

We also see Gronk hop into the motorcycle sidecar of his new coach, Carl Weathers, making their way to Vegas for redemption. However, with the unfortunate and untimely passing of Carl Weathers announced on Feb. 2, FanDuel has opted to adjust the campaign.

In a statement from FanDuel acquired by TVLine, the company shared, “We are deeply saddened to learn of the passing of Carl Weathers. Throughout his life, Carl was an iconic talent who had a profound impact on the people he worked with on and off the screen. FanDuel was fortunate to have had an opportunity to work with him during our Super Bowl campaign. We are adjusting our campaign accordingly out of respect for the family during their time of grief.”

No new teaser has been shared. The talented actor is also known for his role in “The Mandalorian” series on Disney+ and his iconic portrayal of Apollo Creed in “Rocky III.” Weathers’ fame for the latter made him a perfect fit as a motivational vessel for Gronk in this year’s Super Bowl campaign.

BetMGM: ‘Tom Has Won Enough’

 

Speaking of sports betting, BetMGM rolled out a hilarious 60-second commercial featuring Vince Vaughn, Wayne Gretzky, and Tom Brady. Vince Vaughn roasts Brady for the entire minute, exclaiming that BetMGM is for everyone who’s into sports betting…except for Brady. I don’t disagree that he’s won enough, and appreciate the joke. Well-played!

Doritos and Jenna Ortega: ‘Where did Dinamita go?’

“Wednesday” star Jenna Ortega wanders through a grocery store aisle, looking extremely disconcerted, maybe even afraid, at what she sees (or doesn’t see?). Is it simply the empty shelf where Doritos Dinamitas are supposed to be displayed, or something else? The 15-second teaser is the first-ever big game spot for the snack maker’s Dinamita chips, but of course, Doritos has been a player in the Super Bowl ad game before. For snack food fans who are unfamiliar with the product, Dinamitas are rolled tortilla chips with a spicy flavor profile, not unlike their competitor Takis.

Also noteworthy in the snack food category, Gronk is doubling down on ad appearances in Super Bowl LVIII. He’s also front and center in Frito-Lay’s 2024 Super Bowl campaign. The “Taste the Victory” spot is already running.

Oreo and Kris Jenner: ‘Stay Playful With Oreo’

Cookie maker Oreo is leveraging the mom-ager power of Kris Jenner for its 2024 Super Bowl ad, “It All Starts With a Twist.” Jenner keeps it playful as she opens a sandwich cookie and proclaims with a giggle, “I’d better go warn the kids. Oh boy.” I’m curious what this warning will entail.

REESE’S: ‘Yes’

REESE’S dropped a pair of videos teasing its “Yes” campaign in this year’s Super Bowl commercial lineup. Apparently, there’s a big change coming to the candy maker’s traditional peanut butter cup. The first spot features a middle-aged woman getting struck with hose water in her front yard as she yells “No!” and the narrator teases the aforementioned change. The second spot appeals to the male demographic, featuring a man playing tennis making a similar exclamation of “No!” What is this big change? We’ll have to watch the big game to discover more.

Volkswagen: ‘An American Love Story’

The German automaker produced one of my personal favorite Super Bowl ads in 2011, “The Force.” Incorporating a spoofy nod to the “Star Wars” universe into a Volkswagen ad was pure genius and made it a favorite among viewers. This year, the carmaker takes a different, more serious approach as it hearkens back to the black-and-white days amid its celebration of 75 years in the U.S. The ad is part of Volkswagen’s yearlong campaign. “It was a fish out of water” is the theme of the 15-second teaser, which touches on how U.S. counterculture embraced the then “strange” looking car.

Paramount+: ‘Sir Patrick Stewart Throws a Hail Arnold’

 

Streaming service Paramount+ incorporates an entire roster of celebrities into its already-released Super Bowl spot. Big names like Miami Dolphins quarterback Tua Tagovailoa, Patrick Stewart, Drew Barrymore, Jeff Probst, and animated friends Arnold (Alex D. Linz) and Peppa Pig (Harley Bird) are a few of the familiar faces.

Stewart attempts to get creative in his attempt to rescue the group from their freezing location on Paramount Mountain. Throw in a rendition of “Higher” by Creed for a star-studded streaming commercial of epic proportions.

Budweiser: ‘Old School Delivery’

Budweiser is going back to its roots, bringing back the brand’s popular Clydesdales and adorable Labrador for its 60-second spot set to air during Super Bowl LVIII. The beermaker raises a can to the old-school way of doing things, with the Clydesdales helping deliver beer during a winter storm. Top it off with the dog licking the horse at the end for an adorable but traditional TV moment.

Michelob Ultra: ‘Epic Trailer’

 

Speaking of beer, Michelob Ultra threw a tease into the mix. Combining the star power of Leo Messi, Jason Sudeikis, and Dan Marino, the 15-second glimpse is giving beach bar beer tap vibes. Apparently, the trio of stars is set to “take Superior Beach.” An earlier snippet of the upcoming Super Bowl commercial shows Messi playing soccer with his dog on the beach, aptly titled “GOAT vs. DOG.” The real-life soccer star combined with Sudeikis’ role of soccer coach in “Ted Lasso,” lends to the likelihood the full version will be a real kicker.

Hellmann’s Mayonnaise: ‘Mayo Cat – Hellmann’s Big Game’

 

I don’t typically think of cats and mayonnaise as likely collaborators, but add in Kate McKinnon and Pete Davidson and it actually works in Hellmann’s Super Bowl ad! A cat’s meow is taken to be “mayo” and suddenly Mayo Cat is a worldwide sensation. The message “Make Taste Not Waste” is aimed at encouraging the eating of leftovers, jazzed up with the popular condiment.

State Farm: ‘Agent State Farm’

 

Nobody will ever forget the sweeping success of “Jake from State Farm.” Now, the insurance company is back with another star, Arnold Schwarzenegger. In an overly dramatic teaser meant to lovingly poke at Marvel-esque movie trailers, the action movie star is set to be “the good neighbor the world needs” as an elite State Farm agent. The full version is set to give the origin story and heroics of Agent State Farm, played by Schwarzenegger. Complete with the “Coming Soon” at the end, this commercial might be a contender for the best commercials of Super Bowl LVIII.