Roku TV 2025 Review

The Roku TV: The Roku Experience Built Right In

The Roku TV at a Glance

Roku has added more TVs to its lineup over time, and now even manufactures its own models. (Roku previously worked only with manufacturing partners like TCL.) Newer models have made some technical improvements, but the user experience has remained largely the same.

Roku TV Setup

One of the things I really liked about the Roku TV models I tested was how easy it was to get set up and start watching TV. Out of the box, these TVs work pretty much just like other Roku devices: You’ll create a Roku account (or sign up for one if you don’t already have one), log in, add some “channels” (which is what Roku calls its apps), and go. If you already have a Roku account, you can simply sign in and sync your channels, quickly adding all the familiar apps you already have on your other Roku devices.

Setting up cable and other inputs is easy, too — just plug and play. As I’ll talk about in the next section, it’s very easy to find your inputs within Roku’s simple menu.

Our Experience With the Roku TV

If you’ve read our Roku Ultra review or our Roku Streaming Stick review, you already know that we at CordCutting.com are big fans of the Roku platform. As I tested several models of Roku TVs, I was pleased with how well the Roku experience translated to the new hardware.

The most important thing about Roku’s platform is that it works with such a wide variety of apps, including Netflix, Hulu, and Amazon Video. As of this writing, Roku offers more than 5,000 channels, or apps. Some are much more niche than others, but the bottom line is that you can expect to be able to access all the major streaming services on your Roku device.

All Roku devices use the same interface. It’s usually impossible to tell if you’re looking at a menu screen from a Roku Streaming Stick, a Roku Ultra, or another Roku device. With the TVs, there’s one major difference in the menu: Alongside your usual apps, you’ll see tiles for your TV’s inputs. I really liked this approach, which keeps all the things I want to do with my TV on one basic menu. Roku even recognizes certain devices and labels them. If it doesn’t, you can always create your own label.

In our trials, the Roku TV ran quite smoothly. Loading times for apps typically run between half a second and two seconds. Loading times for individual videos are similar, but your mileage may vary depending on your internet connection speed.

Roku TV Streaming Quality

I’ve tested a 720p Roku TV, a 1080p Roku TV, and a 4K Roku TV, and all of them have performed as expected. At this point, I wouldn’t recommend a 720p TV (whether it’s a Roku TV or any other kind of TV), simply because that level of picture quality is no longer industry standard. As I’ll discuss in our section on prices and value, I think it’s worth investing in one of the 4K models.

When it comes to the finer points of picture quality, Roku’s TVs tend to be very solid. Analyzing TV picture quality often involves discussing high dynamic range (HDR) in general and black values in particular; the differences between the darkest shades of black can be tough for cheaper, HDR-less TVs to render. The 4K TCL 6-series that I tested could handle black values very well, particularly considering its price point.

In my testing, my Roku TV was able to load and stream video on various apps, including Netflix, Hulu, Sling TV, DIRECTV, and YouTube TV, very quickly. Streaming was high quality and consistent. Naturally, loading times were slightly faster when I used an Ethernet cable, but the difference was negligible enough that I didn’t typically bother with the cable. Wi-Fi was more than reliable enough for me.

Having tested Roku TVs over a period of years, I have noticed that older models can slow down a bit as they age. The difference is relatively minor and I doubt it will bother most users, but it highlights one drawback to the all-in-one approach: With a Roku Ultra, you can buy the latest model for a hundred bucks and plug the new version into your old TV. With the Roku TV, the only way to get more up-to-date built-in streaming hardware is to buy a new TV.

Roku TV Value

Prices vary across the Roku TV models, so this is a good time to talk about them.

Roku has long partnered with brands like TCL to make its smart TVs, and the company recently began manufacturing its own TVs. Each partnered version of TV offers various models of different sizes, prices, and levels of picture quality.

Roku’s few remaining 720p models are dirt cheap, but I don’t recommend buying TVs at that resolution right now. The 1080p models are also very cheap, and a little more tempting, but I think the sweet spot in value is right where you’d expect it to be: at the lower end of the industry-standard 4K models. You can get a 4K Roku TV for just $200 or $300 right now, and you can get a nice big one for $100 or so more. Roku also has 8K models, but that relatively new technology comes with a big price tag.

I haven’t been able to test every brand of TV, but I have spent a lot of time with several TCL models and I’ve been very impressed with their quality.

Roku isn’t the only company that is adding its streaming platform to TVs. Competitors such as Amazon’s Fire TV platform are available on smart TVs, too, with no external devices required. As we said in our reviews of Roku’s other devices, however, we prefer Roku’s platform to the Fire TV platform.

The Verdict: Is a Roku TV Worth It?

The idea behind a Roku TV is to make Roku’s dead-simple approach even simpler. Roku TVs house Roku’s fantastic operating system — one of the best streaming options on the market —  inside the TVs themselves, and these devices manage that combination beautifully. Given the value of the affordable 4K models — and the very strong performance of the 6-series in particular — I’d recommend these smart TVs to just about anyone.