Cord Cutting Guides, News, and Reviews
Whether it’s binging the latest season of a Netflix reality show, keeping up with everything the Mandalorian is doing, or playing music to accompany the workday, Americans are in love with streaming — and it’s not just us. Streaming content like TV shows, movies, live events, music, podcasts, and video games has gone from a niche concept to the standard way many people consume such content.
We wanted to understand the state of streaming in the U.S. and beyond, so we scoured the internet for facts and statistics around this vast and growing industry.
For many people, the only way they watch TV shows these days is streaming from a service like Netflix or Disney+, and more people than ever before are also watching movies that way. In other words, video content like TV and film is the 600-pound gorilla when it comes to streaming.
* Survey conducted before Paramount Plus replaced CBS All-Access and HBO Max replaced HBO Now
(The Walt Disney Co.)
(J.D. Power & Associates)
(Statista & Reelgood)
Average monthly household spending on streaming services
(U.S. Bureau of Labor Statistics)
Note: 2021-25 are projections
(Leichtman Research Group)
(Statista & Hub Entertainment Research)
For most people, when you ask them to conjure an image of streaming content, they’ll likely jump to a show or film. But music streaming is also incredibly popular, and it’s been a fixture for far longer than video streaming services.
(Recording Industry Association of America)
(Statista & Verto)
So far, we’ve covered streaming movies, TV shows, and music, but there are many other types of content that can be streamed, including podcasts, online audio and video games. Podcasts and streaming games in particular are enjoying quite a moment right now.
(Statista & Jacobs Media Tech Survey)
(Radio Advertising Bureau)
* Q1 each year
* Q1 2021
Streaming content is the norm now, and with several types of streaming enjoying massive growth, we’ll keep bringing you the most up-to-date and insightful data when it comes to all things streaming.